Advertising in the Mobile Village: Constructing an Anti-Environment

Artman, N.
ECA 109th Annual Convention
April 2018, Pittsburgh, PA

As a constantly connected environment via the Internet and mobile technology, the Mobile Village reconstructed the means in which content reaches a mass audience (Stiegler & Artman, 2017). To successfully navigate this environment, consumers must learn to adjust to new dynamics imposed by mobile technologies. In this panel, we examine mass media technologies and practices in an attempt to understand the practical impact of the mobile village within communication outlets.